Posts Tagged ‘twitter’

Using Social Media to Activate Communities

// April 13th, 2011 // No Comments » // Social Media Marketing, Technology

Yesterday I presented at the Junior Chamber International St. Andrew general assembly. I spoke about Using Social Media to Activate Communities and Organisations. Unfortunately my talk wasn’t recorded, but please see my slides below with the main points, I suggest you view it on full screen:

 

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Approaching Twitter Demographics

// March 30th, 2011 // 2 Comments » // Cool Stuff, Life, Social Media Marketing, Technology

Recently I was introduced to InMaps from Linked In. What it does is analyze your Linked In contacts and their contacts to show how your professional contacts are connected. It then colour codes them based on common links. Finally users who are more connected get bigger dots than others. See mine below:

InMap of Dmitri Dawkins

This is pretty cool because now you can see how your contacts are connected. But how else can data visualisation help us?

Location:

I have been trying to track keywords and events based on location via social media tools for a long time. The issue with social sites like Twitter is that people don’t set their location correctly. For instance if a Twitter user enters Jamaica as their location then it assumes Jamaica, New York, USA, not the country. Also people use other terms like jamdown, jamrock, or just cities like Kingston or Montego Bay. When trying to find tweets from a specific area even if the person matches the keywords the location may be off.

So I first considered creating a list of Jamaican twitter users, however how will this be updated (migration etc.)? Then I thought of tracking interactions and then flagging users as Jamaican, but once again that would require alot of human interaction. Ideally I want something automated and dynamic. InMaps gave me a potential answer. Track interactions between users and then group them into subsets just like InMaps. Couple that with a metrics system, where a user with properly filled out Location or listed under multiple twitter lists with specific keywords or Klout has a higher metric than others. When users are associated with other users with higher metrics it helps to create focal points for the network.

Online communities are associated by content, relation (friends, family, groups, alumni) or location. By establishing the link between individuals online we can create a dynamic social mapping tool more accurate than what currently exists, even more accurate than what the user them-self knows. This would allow analysis of keywords by social-location-grouping or possibly by profession, education, and more.

What are your views?

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Swarming at Jamaica Pegasus

// February 14th, 2011 // 1 Comment » // Cool Stuff, Technology

Once again, The Jamaica Pegasus Hotel raised the bar with it’s 3rd tweetup on Friday February 11, 2011. Local twitter users converged “On top of the world” for the “Tweetheart” themed event. My friend Allison has already covered the main social aspects of the event here: http://nickmack.net/musings/why-the-jamaicapegasus-tweetup-is-relevant so I will go straight to what made my night:

Foursquare Swarm Badge

Foursquare Swarm Badge

At 8:44pm I felt like I had caught my unicorn when I unlocked the Swarm Badge on Foursquare. This is the most prized badge I have and am proud to now have it since I started promoting Foursquare use in Jamaica months ago. This is not the first event I have been to where I expected to unlock the badge. Originally I expected it to be unlocked at Monster, a party at Chilitos Mexican, however even though over 50 foursquare users attended, they were not all checked in at the same time. The Fiction Lounge also tried to unlock it at one of their events, with no success.

So without further adieu, congratulations to Jamaica Pegasus for hosting the

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first Foursquare flashmob in Jamaica. Keep on innovating!

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The true ROI of Social Media

// February 9th, 2011 // No Comments » // Social Media Marketing, Technology

Earlier I was having a discussion with @iniQiti on Twitter about the true ranking of social media efforts. He was telling me how his 3rd party twitter rankings were high and it helped build SEO (Search engine optimisation) for his twitter account. I disagreed with his trying to rate it via SEO or follower ratio or number of tweets, because I believe social media is about interaction. Thankfully Gary Vaynerchuck (@Garyvee) sent out a tweet featuring the video below which confirmed what

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I was saying:

What grades your social media efforts are interactions, how useful your tweets or facebook posts are, how it helps people, how it relates to others. Social media is building a relationship, with your friends, other personalities and brands. If your social media efforts do not help, or build relationships, then why bother? Now some people will add that hey, they are just trying to broadcast information useful to their followers, this is also building a relationship because your followers then begin to trust you for quality content and in some cases understand you may not be able to reply specifically to them. The fact is trust, in social media people trust you for your content (opinions, blogposts, videos, photos, news, etc,). Changing or adjusting your content for better rankings or seo is not the aim, the community is the aim, build your community, word of mouth is a better recommendation than any search engine.

In all of your efforts, reporting, etc remember people first, ask yourself, are you helping someone or are you just pushing out useless content on a daily basis? It doesn’t matter if you have x amount of followers if they are bots, or you have no interaction, find your niche and provide for it.

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How to deal with deceased friends on Facebook and Twitter

// February 7th, 2011 // No Comments » // Life, Technology

Earlier today while inviting friends to a new Facebook Page I had created I was once again faced with the profiles of my deceased friends. At first I didn’t know what to do and asked friends on Facebook. After doing some research I found the following links: logo facebook A blogpost by Max Kelley:

….The question soon came up: What do we do about his Facebook profile? We had never really thought about this before in such a personal way. Obviously, we wanted to be able to model people’s relationships on Facebook, but how do you deal with an interaction with someone who is no longer able to log on? When someone leaves us, they don’t leave our memories or our social network. To reflect that reality, we created the idea of “memorialized” profiles as a place where people can save and share their memories of those who’ve passed. We understand how difficult it can be for people to be reminded of those who are no longer with them, which is why it’s important when someone passes away that their friends or family contact Facebook to request that a profile be memorialized. For instance, just last week, we introduced new types of Suggestions that appear on the right-hand side of the home page and remind people to take actions with friends who need help on Facebook. By memorializing the account of someone who has passed away, people will no longer see that person appear in their Suggestions. When an account is memorialized, we also set privacy so that only confirmed friends can see the profile or locate it in search. We try to protect the deceased’s privacy by removing sensitive information such as contact information and status updates. Memorializing an account also prevents anyone from logging into it in the future, while still enabling friends and family to leave posts on the profile Wall in remembrance……

The form for reporting a deceased friend on Facebook here: http://www.facebook.com/help/contact.php?show_form=deceased twitter logo Twitter handles it similarly by requesting that you email them, but they close down the account:

If we are notified that a Twitter user has passed away, we can remove their account or assist family members in saving a backup of their public Tweets. Please contact us with the following information:

  1. Your full name, contact information (including email address), and your relationship to the deceased user.
  2. The username of the Twitter account, or a link to the profile page of the Twitter account.
  3. A link to a public obituary or news article.

You can contact us at privacy@twitter.com, or by mail or fax: Twitter Inc., c/o: Trust & Safety 795 Folsom Street, Suite 600 San Francisco, CA 94107 Fax: 415-222-9958 We will respond by email with any additional information we might need. Please note that we cannot allow access to the account or disclose other non-public information regarding the account.

Now that I know what I need to do, I just need to face the music and submit as necessary :( R.I.P.

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