Posts Tagged ‘social media’

Finding Jobs Via Social Media

// September 8th, 2014 // No Comments » // Life, Tools

There is no single way to find jobs online, that being said, Forbes has this great guide:

BUT, let me get into some more details:

Getting Personal

Your online presence should be about you, but don’t make yourself ridiculous. If you are using social media to land a job you need to maintain at least a semi-professional image. Sure you can share Bobby Shmurda vines, but you shouldn’t be using an email address on your C.V. like However please feel free to show your excellent use of grammar, experience and passions. Be reasonable.

No Spamming!

This was also mentioned in the Forbes article, however let me reiterate, don’t spam. Just because certain executives or companies are social, doesn’t mean you can just send them a C.V. point blank. You should aim to be social first and be prepared to submit one if the opportunity comes up. The beauty about social media is that companies regularly post job opportunities online, having regular and genuine social interactions may give you extra credits over your peers.

Industry and Alumni Groups

You are new to the online job hunting scene, you could be a student, graduate or an experienced professional, but if a tree falls in the woods and nobody hears it? well? yeah. Thankfully, your industry probably has a group online, especially on LinkedIn, the popular professional social networking site. Facebook also has several pages and groups for industry professionals to discuss related matters. When you contribute to the groups it will raise your profile and possibly add to your credence. Once again, employers may be looking for your online profile after reviewing your C.V. this will help. Also industry groups usually post open jobs and projects related to the industry, opportunity awaits. The same applies to Alumni groups, your high school or university has an online presence for alumni members to improve their school and past students. Utilise these groups, it is invaluable.

Creating a Professional Presence

Create a LinkedIn account. Just do it. Doesn’t matter if you have left school, your profession, or your industry. This is where people expect to find your de-facto professional profile. Don’t use blurry glamour shot photos, DO use photos your grandmother would be proud to put on her wall. Many companies now allow you to submit job applications via LinkedIn, so make sure you update it alongside your C.V.

Remember those industry and alumni groups? Find them on LinkedIn. Also remember what I said about not spamming? If you don’t know another member, and have no reason to interact, don’t randomly add them. If you don’t know them but need to interact, send them a message explaining why.

Finally add links to your LinkedIn profile on your other social media pages, to boost page rank and also lead potential employers to your professional page.


I’m not about to tell you how to search online, but most people forget about searching on Twitter. Here’s the link, use common hashtags like #Jobs and specify a location for the tweets:

You’re welcome.

Pitch Yourself

Read more from Forbes:

When the opportunity arises, you have to be able to sell yourself.

In the end….

The important thing is to equip yourself to have a higher probability of finding a job you will love. If 100 people apply for a job only the outstanding ones will be noticed. What are you doing to stand out from the crowd?


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Using Social Media to Activate Communities

// April 13th, 2011 // No Comments » // Social Media Marketing, Technology

Yesterday I presented at the Junior Chamber International St. Andrew general assembly. I spoke about Using Social Media to Activate Communities and Organisations. Unfortunately my talk wasn’t recorded, but please see my slides below with the main points, I suggest you view it on full screen:


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Approaching Twitter Demographics

// March 30th, 2011 // 2 Comments » // Cool Stuff, Life, Social Media Marketing, Technology

Recently I was introduced to InMaps from Linked In. What it does is analyze your Linked In contacts and their contacts to show how your professional contacts are connected. It then colour codes them based on common links. Finally users who are more connected get bigger dots than others. See mine below:

InMap of Dmitri Dawkins

This is pretty cool because now you can see how your contacts are connected. But how else can data visualisation help us?


I have been trying to track keywords and events based on location via social media tools for a long time. The issue with social sites like Twitter is that people don’t set their location correctly. For instance if a Twitter user enters Jamaica as their location then it assumes Jamaica, New York, USA, not the country. Also people use other terms like jamdown, jamrock, or just cities like Kingston or Montego Bay. When trying to find tweets from a specific area even if the person matches the keywords the location may be off.

So I first considered creating a list of Jamaican twitter users, however how will this be updated (migration etc.)? Then I thought of tracking interactions and then flagging users as Jamaican, but once again that would require alot of human interaction. Ideally I want something automated and dynamic. InMaps gave me a potential answer. Track interactions between users and then group them into subsets just like InMaps. Couple that with a metrics system, where a user with properly filled out Location or listed under multiple twitter lists with specific keywords or Klout has a higher metric than others. When users are associated with other users with higher metrics it helps to create focal points for the network.

Online communities are associated by content, relation (friends, family, groups, alumni) or location. By establishing the link between individuals online we can create a dynamic social mapping tool more accurate than what currently exists, even more accurate than what the user them-self knows. This would allow analysis of keywords by social-location-grouping or possibly by profession, education, and more.

What are your views?

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Swarming at Jamaica Pegasus

// February 14th, 2011 // 1 Comment » // Cool Stuff, Technology

Once again, The Jamaica Pegasus Hotel raised the bar with it’s 3rd tweetup on Friday February 11, 2011. Local twitter users converged “On top of the world” for the “Tweetheart” themed event. My friend Allison has already covered the main social aspects of the event here: so I will go straight to what made my night:

Foursquare Swarm Badge

Foursquare Swarm Badge

At 8:44pm I felt like I had caught my unicorn when I unlocked the Swarm Badge on Foursquare. This is the most prized badge I have and am proud to now have it since I started promoting Foursquare use in Jamaica months ago. This is not the first event I have been to where I expected to unlock the badge. Originally I expected it to be unlocked at Monster, a party at Chilitos Mexican, however even though over 50 foursquare users attended, they were not all checked in at the same time. The Fiction Lounge also tried to unlock it at one of their events, with no success.

So without further adieu, congratulations to Jamaica Pegasus for hosting the

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first Foursquare flashmob in Jamaica. Keep on innovating!

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Smirnoff Jamaica Goes Social

// February 10th, 2011 // No Comments » // Social Media Marketing

Smirnoff Jamaica is looking for a new photographer and they are using social media to find one. Recently the brand announced a photo competition on it’s Facebook page to have photographers upload photos and have their friends vote for them.

Smirnoff Double Take FlierThis competition is different from a standard one because of the additional publicity social media garners. Not only do participants purchase Smirnoff products to be featured in the photos, but they also encourage their friends to “like” the page in order to vote, which increases Smirnoff Jamaica’s online fan base. Also most voters will scroll through photos and other content on the page giving maximum return for the branding effort. So far 3 of my friends have entered and through social media I know they have reached out to thousands of Jamaicans to vote for their photos.

Below are some of the entries:

Photo by Michelle Hamilton

Photo by Brittney Hughes

Photo by Danielle Leyow

Click on the photos to view them on Facebook, or view the whole album here. Remember to click “Like” for your favourites!

Know of any other cool social media marketing initiatives in Jamaica? shoot me an email thanks!

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