How’s The Economy? Ask the Bank
// November 5th, 2011 // 1 Comment » // Technology
I speak to my Grandfather who now lives in the US regularly and he always asks me how things are in Jamaica. Now I am no economist but I do like to analyse possible sources of data. While thinking about it the other day I realised that the banks more or less know the state of the economy before anyone else. Let’s look at the channels:
Debit and Credit Card Spending Data
Customer Address Data
Customer Cash Flow Data
Customer Salary Data and Company Payroll Uploads
Merchant Machines
Customer Loan Data
ATM Locations and transaction data
Most people bank with a single bank, so do most companies. Regardless of that fact, thanks to ATM’s, merchant machines and loans, banks have some access to other bank’s client info. I am not sure if banks already do this, but say you want a small business loan to open a business in an area. You provide a business plan to the bank outlining your target market and projections. The bank could run a report detailing similar businesses that their customers have bought from in the area, how many of their customers in the area match your target market and the spending power of people in the area based on ATM withdrawals.
Ever heard of Foursquare? It allows businesses to see who checked into their venue, great for customer service, but suppose the bank could provide you with a report on where your customers came from based on addresses linked to credit and debit cards? That info requires no user input besides their normal purchase. It could also show how often they come, how much they spend etc. This data is so valuable and can be shared without infringing on an individual’s privacy (as long as names and exact areas are not shared).
Currently some stores keep customer accounts which partially gives them this information, but what is the incentive for users to sign up? The more user input needed the lower the success rate of collecting the data. I also think individuals should be able to run reports on their spending habits. I try to carry cash as little as possible, so most transactions are done using plastic. Why can’t I run a report on where I spent the cash by category (food, auto, utilities) and where in the island or overseas (online vs. local). I should even see ads on my online banking showing me similar stores closer to my home (so I can save money and time travelling).
Overall Banks can provide reports based on industries and cash flow across the country based on their customer data. It’s what they use to decide where to install an ATM or new branches, it would just be nice to use it for other things as well.






