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I am a Jamaican Racer, IT Professional and Farmer. I believe in living life to the max! Welcome!
Yesterday I presented at the Junior Chamber International St. Andrew general assembly. I spoke about Using Social Media to Activate Communities and Organisations. Unfortunately my talk wasn’t recorded, but please see my slides below with the main points, I suggest you view it on full screen:
Earlier I was having a discussion with @iniQiti on Twitter about the true ranking of social media efforts. He was telling me how his 3rd party twitter rankings were high and it helped build SEO (Search engine optimisation) for his twitter account. I disagreed with his trying to rate it via SEO or follower ratio or number of tweets, because I believe social media is about interaction. Thankfully Gary Vaynerchuck (@Garyvee) sent out a tweet featuring the video below which confirmed what
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I was saying:
What grades your social media efforts are interactions, how useful your tweets or facebook posts are, how it helps people, how it relates to others. Social media is building a relationship, with your friends, other personalities and brands. If your social media efforts do not help, or build relationships, then why bother? Now some people will add that hey, they are just trying to broadcast information useful to their followers, this is also building a relationship because your followers then begin to trust you for quality content and in some cases understand you may not be able to reply specifically to them. The fact is trust, in social media people trust you for your content (opinions, blogposts, videos, photos, news, etc,). Changing or adjusting your content for better rankings or seo is not the aim, the community is the aim, build your community, word of mouth is a better recommendation than any search engine.
In all of your efforts, reporting, etc remember people first, ask yourself, are you helping someone or are you just pushing out useless content on a daily basis? It doesn’t matter if you have x amount of followers if they are bots, or you have no interaction, find your niche and provide for it.
Egypt, the most populous country in the Arab world, erupted in mass protests on Jan. 25, 2011, as the revolution in Tunisia earlier in the month seemed to inflame decades worth of smoldering grievances against decades of heavy-handed rule by President Hosni Mubarak. – New York Times
Since then people have been killed, injured and kidnapped in Egypt as demonstrations continue.
Earlier today Kenneth Cole, a popular clothing brand released this tweet:
I will put this in my books as what not to do for social media marketing. What do you think?
Update! Kenneth Cole has tweeted this in response to the uproar on twitter:
Re Egypt tweet: we weren’t intending to make light of a serious situation. We understand the sensitivity of this historic moment -KC
I am not sure if that counts as an apology, is there any way for them to recover from this blunder?
Update 2! A fake account has been created on twitter: @kennethcolepr which is tweeting more scenarios that Kenneth Cole tweets could disregard history. The smoke is building, will this go viral? 2700 followers in 2 hours.
More and more brands are jumping on to Social Media. Overall this has been received very well in Jamaica and the rest of the world. The idea of a brand using Social Media is to be interactive with customers, get better feedback and to be real time As brands log on to the web I think they should also help promote the medium they are using for their new campaigns.
In a developing country like Jamaica or other Caribbean Countries, it is essential to also promote social networks in order to increase the user base. After-all the more people using these social media networks is the larger your user-base to interact with. As more brands come on board the ratio of brands to people will become distorted, making the opt-in nature of social media feel more like advertising. The point of social media is to interact with friends to share content. Brands are supposed to follow this trend by providing content for fans to interact with. By advertising social media more people will sign up, enhancing the networking aspect of social media. The more people use social media is the greater the opportunity for brands to interact with customers, whether existing or prospective.
I think brands should develop programs to help increase internet and social media use in Jamaica, thereby increasing literacy and reducing the barrier of computer illiteracy. A person may not be willing to take a computer class, but by using Facebook or Twitter more often
they can develop typing and communication skills. Other benefits of increased internet usage are more exposure to world culture, new technology, business opportunities, better English skills and more. I don’t see any negative factors compared to the current trend of education in the majority of Jamaican schools. Exposure is key, let’s get more people exposed in order to help boost business, the economy and education.
How can a brand help? Sponsor wifi for a rural community, computers at a local school, computer literacy classes at community centers, help to get more internet kiosks around the island. Brands can also help sponsor free internet access at local restaurants and cafe’s, as well as giving away old internet capable PC’s from the office to staff or members of the public. Additionally we can lobby the Government to make IT mandatory in high schools. This is not an overnight project, it will take years to develop. However the return on investment will be huge, never before has technology been so influential, people will only use it more as time progresses. Let’s not leave Jamaica and the Caribbean behind, let’s get ahead of the curve. Act now.