Smirnoff Jamaica Goes Social

// February 10th, 2011 // Social Media Marketing

Smirnoff Jamaica is looking for a new photographer and they are using social media to find one. Recently the brand announced a photo competition on it’s Facebook page to have photographers upload photos and have their friends vote for them.

Smirnoff Double Take FlierThis competition is different from a standard one because of the additional publicity social media garners. Not only do participants purchase Smirnoff products to be featured in the photos, but they also encourage their friends to “like” the page in order to vote, which increases Smirnoff Jamaica’s online fan base. Also most voters will scroll through photos and other content on the page giving maximum return for the branding effort. So far 3 of my friends have entered and through social media I know they have reached out to thousands of Jamaicans to vote for their photos.

Below are some of the entries:

Photo by Michelle Hamilton

Photo by Brittney Hughes

Photo by Danielle Leyow

Click on the photos to view them on Facebook, or view the whole album here. Remember to click “Like” for your favourites!

Know of any other cool social media marketing initiatives in Jamaica? shoot me an email pr@dmitridawkins.com thanks!

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