Advertising at any cost? Kenneth Cole’s Point of view

// February 3rd, 2011 // Life, Social Media Marketing

Egypt, the most populous country in the Arab world, erupted in mass protests on Jan. 25, 2011, as the revolution in Tunisia earlier in the month seemed to inflame decades worth of smoldering grievances against decades of heavy-handed rule by President Hosni Mubarak. – New York Times

Since then people have been killed, injured and kidnapped in Egypt as demonstrations continue.

Earlier today Kenneth Cole, a popular clothing brand released this tweet:

Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at -KCless than a minute ago via Twitter for BlackBerry®

Here is an image just in case the tweet is removed:
Twitter Kenneth Cole Egypt Tweet Image

I will put this in my books as what not to do for social media marketing. What do you think?

Update! Kenneth Cole has tweeted this in response to the uproar on twitter:

Re Egypt tweet: we weren’t intending to make light of a serious situation. We understand the sensitivity of this historic moment -KCless than a minute ago via Twitter for BlackBerry®

I am not sure if that counts as an apology, is there any way for them to recover from this blunder?

Update 2! A fake account has been created on twitter: @kennethcolepr which is tweeting more scenarios that Kenneth Cole tweets could disregard history. The smoke is building, will this go viral? 2700 followers in 2 hours.

Post to Twitter

6 Responses to “Advertising at any cost? Kenneth Cole’s Point of view”

  1. Wabamonsta says:

    That shit aint funny at all yo they need a SHOT

  2. Allison says:

    I think it’s a poor move on their part.
    Advertising fail, culturally insensitive and completely unnecessary. Making a joke like this amongst friends is one thing but using it on your official twitter account to advertise clothing, trivial!

  3. NickMack says:

    Kenneth Cole is a brand known for its professional appeal. This goes against their brand image ENTIRELY!

    This is in such poor taste.
    There’s nothing remotely funny/innovative/appealing about it and I’m disappointed.

    It’s easy to trivialise serious issues when they’re not happening in your own backyard.

  4. Wabamonsta says:

    The PR team is a bunch of TweeTards

  5. […] the original here: Advertising at any cost? Kenneth Cole's Point of view | Journey by … Tags: arab, february, kenneth-cole, mass-protests, month, most, populous-country, social, […]

  6. Astley Henry says:

    Funny in this age of alternative opinion, this move has received close to universal condemnation. And rightly so. Dumb.

Leave a Reply