#FNOJa Success According To Social Media
Fashion’s Night Out, a sale event hosted by The Jamaica Observer on September 10, 2010 was a huge conversation piece last week on Twitter. The event which was heavily promoted on Twitter, caused quite a stir as over 1600 tweets were made using the hashtag #FNOJa.
I am not much of a fashion person myself, but on Tuesday I realised the importance of this event since we could use a common hashtag to track the influence of this event on Twitter and across the web. By Wednesday I had already messaged the Jamaica Observer to have them encourage all participants of Fashion’s Night Out to use the #FNOJa in their promotional tweets. I also encouraged friends to use the hashtag and shared it via several twitter accounts. Soon most Fashion’s Night Out related tweets were using the hashtag. I must say thanks to The Jamaica Observer for realising the need to track the hashtag and promoting it so well.
So what did we learn from this? There were 1683 tweets about #FNOJa from 416 unique authors. 130 web links were shared in those 1683 tweets from 24 distinct domains. You can see more below:
416 unique authors may not seem like alot, but those 416 authors had a potential impact of 152,000 views. Additionally this hashtag was specific to Jamaica, most of those 152,000 views were Jamaican. Additionally these views are better than any flier, because it is buzz, people talking to people about the event, creating greater online presence and awareness directly.
Using Hashtags is an awesome tool to help promote a cause, brand, or for tracking. Hashtags organise data to make it usable and easily found. I personally use hashtags to keep up on news on specific topics such as the #JamaicanBlogger hashtag that Jamaicans use when they release a new blog post, content from that hashtag is also retweeted by @JamaicanBlogger. Tweets using the #Jamaica Hashtag are also aggregated daily for an online newspaper using a platform called Paper.li (Thanks @brukins).
On September 10 we made our mark on Twitter with a truly local
hashtag, let’s continue to use them as we organise and comment on more things using social media, to let Jamaica’s presence be known worldwide!