Embracing Social Media with Jamaican Hospitality

// January 26th, 2010 // Life, Technology

The internet has changed in so many ways since I first used it in 1996. From early on I realised the importance of branding yourself online. I created my first hotmail account with a phrase people would relate to me, followed by variations of one username for different forums and websites. It was only three years ago that I became aware of the true concept of online branding. Since then I have setup several blogs and websites to some degree of success.

2010 is a pivotal year because I plan to make this, a year of fruitfulness. Taking all of this online experience of trying different things and actually making it work. In December 2008 I launched my first major website RaceJamaica.com I was surprised at how quickly it took off and honestly was not prepared for that level of growth. During the past year it has had its ups and downs, with issues updating content fast enough and the quality of content on the site. The difference between this site and others before it, was that it is designed with social media marketing in mind. User contribution was supposed to be the main content generator for the website. Unfortunately my user base was just not ready to contribute. This year I plan

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on re-launching the website for the 2010 Jamaican motorsports season. Not only am I relaunching RaceJamaica.com but I am also launching a whole new online assault.

Besides all the goodies I have planned for RaceJamaica.com I am also working this year on properly branding myself. Recently the main question people ask me is “What is this social networking thing and how can it help my business?” followed by “Do I need to be on Facebook and Twitter?”. There is no basic answer. As a Jamaican I appreciate social networking, because that

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is how most business deals are carried out locally on a who-you-know and who-knows-you basis. People are the main reason why companies constantly support each other, whether it be a family, social, or background tie. Online social media works the same way.

What else is in the works? Well I have four main projects this year, that I plan to stick to, as time goes by and they are further developed you will hear about them. You can also check out my Official twitter page @dmitridawkins or keep checking this blog for updates, but the majority is yet to come! Don’t worry though, if all goes as planned, you will be hearing about it. Ciao! Thanks for reading!

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