My Writings. My Thoughts.

Smirnoff Jamaica Goes Social

// May 31st, 2014 // No Comments » // Technology

Smirnoff Jamaica is looking for a new photographer and they are using social media to find one. Recently the brand announced a photo competition on it’s Facebook page to have photographers upload photos and have their friends vote for them.

Smirnoff Double Take FlierThis competition is different from a standard one because of the additional publicity social media garners. Not only do participants purchase Smirnoff products to be featured in the photos, but they also encourage their friends to “like” the page in order to vote, which increases Smirnoff Jamaica’s online fan base. Also most voters will scroll through photos and other content on the page giving maximum return for the branding effort.

So far

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3 of my friends have entered and through social media I know they have reached out to thousands of Jamaicans to vote for their photos. Below are some of the entries:

Photo by Brittney Hughes

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Marketing Jamaica With Social Media

// May 26th, 2014 // No Comments » // Uncategorized

As long as I

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can remember Jamaica has been one of the biggest brands worldwide.

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Industrial Revolt!

// May 26th, 2014 // No Comments » // Technology

I would like

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to think I am the second generation of an independent Jamaica. The previous generation, my parents, gained independence at a young age, filled with hope of how great independent Jamaica can be. Despite our many achievements in the past 50 years, Jamaica has failed to fulfill the vision, the promise. Unfortunately, despite our pride, national sentiment is low. We have low expectations when it comes to crime and education, low expectations for quality of life. For years the nation has been propped up by The Church, millions holding faith that

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one day deliverance will come. There is a widespread mentality dubbed “sufferation” that we all must endure.

Unlike my parents generation, my generation does not know of a better Jamaica. I have become acclimatised to crime and “The Babylon” structure. What baffles me is how we got to this point. I know how re: bad decisions etc. I mean how is it that our own people have allowed this to happen. Anyway, I am not here to criticise the past, I am here to speak about the future.

One of the many problems we have are garrison communities. Despite what politicians say about them, they seem to be maintained and grow from decade to decade. For many reasons they will always exist, unfortunately one of them seems to be for political influence. Let’s skip that for a second and consider Jamaica on a mission. As a progressive nation should we not be looking towards providing better housing for our citizens? Yes there have been projects to provide better housing in the past. Unfortunately corruption and politics have marred projects like this, turning “Back o’ wall” into Tivoli Gardens etc.

To spur economic development this year we funded the Jamaica Emergency Employment Program (JEEP). The initial budget for JEEP is 4 Billion Jamaican dollars. Technically this is a great project, however I don’t consider it a sustainable one. Why is it not sustainable? Because when someone is hired to build a sidewalk and clean a drain, what happens when they are finished?

What we do need is housing, low income affordable housing. What we also need is education. Jamaica also needs jobs. Why don’t we roll it all into one? Create an industrial village. Maybe this is all a grand idea, but that’s where it starts right? I think we should create housing projects around our major cities. Train unskilled labourers in different trades to build the houses. Create support structures such as schools, hospitals, grocery stores, gas stations. Why? Because our cities are becoming over crowded, real estate prices are rising as a result and it is widening the poverty gap. I am talking about a new city the size of Portmore on land not suited for agriculture.

The aim is to provide proper housing for people living in garrison communities. Include small farm areas per community, as well as community centres for training etc. In Kingston I can think of Standpipe, Grantspen.

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Vote for Jamaica

// May 6th, 2014 // No Comments » // Life, Technology

Typically a country ousts it’s leadership (diplomatically or not) when they are no longer pleased with their performance.

I’m not going to get into a spiel and expound on the current position in Jamaica. I’m here about this:


So Kim Dotcom raised the bar with his Internet Party in New Zealand and plans to revolutionise the political landscape. I agree with this approach and earlier asked on Twitter who would like to crowd-fund a similar ad here in Jamaica. The response was overwhelming. Look out for an ad soon.

However I need some more help. I bought a domain last year to host a crowdsourced website with info, data and stats on current and future political leaders so Jamaicans can have an unbiased view of their leadership. The aim is to create awareness and be informative to aid voting decisions. Ideally in the footer of the ad I want to promote the domain for a future launch date.

I would need help designing a site, curating content and will probably need

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a team to launch a crowd-funding campaign to fund mass advertising and operational costs. Interested? email me at or tweet me @utenjm. Not sure if it’s feasible to launch before the upcoming local government elections, but let me know!


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You ain’t sh*t

// February 18th, 2014 // No Comments » // Life

This post started with much sarcasm, cynicism and angst but has since been edited for your reading pleasure; enjoy.

This is not a new idea or concept, hardly anything is new when it comes on to thoughts, perceptions, projections, it’s all a regurgitated cycle of brain farts. What is new however is you and that is the point of this post, you are unique. Your uniqueness is as an ongoing process of a long chain of events leading up to this and continuing from this moment. Scientists have spent millennia figuring out the wonders of the world (various sciences and models). All of this is trumped by human nature, we are the most destructive force on the planet without a doubt, probably the

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only species that would willingly wipe itself out.

Which brings me to my point, you ain’t shit. I haven’t studied psychology or sociology or *insert whatever you think is relevant here*, however I know selfishness makes us feel better. Right? You think that despite everything, I am a person too, I have needs, I am a person. I don’t know why we think that because we have a perceived state of consciousness that we must be special. Let’s not even

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go into the aspects of religion or “personal development” lessons that also give us a false sense of being unique.

So why in heaven’s name should one be selfish? We have this innate need to be selfish, to be self indulgent, to express free will and do what you want. Yet we are small organisms feeding on a small planet in a small solar system in a small galaxy as part of an infinite and ever growing universe. Let that soak in. Seems kinda crazy to me.

The next time anything happens just remember it is really of no consequence whatsoever.

This is all meaningless because humans were never meant to be alone. It’s why we have families, communities, towns, cities, regions, countries. Humans are nothing without each other. Yet we all strive to be independent of each other. The fact is we are all very much dependent on each other and this selfishness is driving us all to extinction. If we don’t die as a species the definition of being human, the heightened state of consciousness is being lost. We are led by companies instead of leaders, we subscribe to media that satisfies perceptions vs. what is real, we are consumed with ourselves versus seeking true enlightenment.

I want to compare it to encryption. We each have public and private keys that we can use to make our unique mark, we all have to play a part to unlock the chain of life. Because life isn’t about existing, life is about actually living, enjoying, sharing, helping, improving. But destroy your key or keep it to yourself and we will never know what could have been. You ain’t shit.

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